Look for a need and find a business idea

8 types of need you can turn into a market opportunity

I’ve created a free ebook for you to download. You can refer back to it whenever you need to dig a little deeper to find the friction in a market – the areas where a solution could smooth out any problems. Some of the aspects I cover include looking for areas to add value, hidden signs of dissatisfaction and extending potential benefits. You’ll also find examples of the companies that dominate the market by unearthing needs that everyone else failed to see.


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