Within a few weeks of each other both Facebook and Twitter have shown that they’re looking at new ways to monetise their channels. Images have cropped up online of ‘Buy now’ buttons embedded in posts and tweets designed to enable users to purchase products without leaving their social network.Read more
The key to developing an idea into a Great Idea is to mix around the source elements. You need to re-arrange existing ingredients or perhaps add new ones: the ingredients themselves may be unremarkable, what makes for success is the mix.
Most ideas don’t come in a flash of inspiration like a ‘Eureka!’ moment. The reality is that even the most amazing ideas come through an incremental methodical process. That process involves searching for and adapting ‘sub-ideas’ that will be combined to make your ultimate grand idea. In this way you shape the arrival of your Eureka moment. There’s no waiting around for the right idea to arrive fully formed and sparkling with brilliance.