Rush to ‘Buy now’ on Facebook and Twitter?

How do 'Buy now' buttons on social media affect you?

Within a few weeks of each other both Facebook and Twitter have shown that they’re looking at new ways to monetise their channels. Images have cropped up online of ‘Buy now’ buttons embedded in posts and tweets designed to enable users to purchase products without leaving their social network.

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5 places to look for your Eureka moment

Getting the first spark

Most ideas don’t come in a flash of inspiration like a ‘Eureka!’ moment. The reality is that even the most amazing ideas come through an incremental methodical process. That process involves searching for and adapting ‘sub-ideas’ that will be combined to make your ultimate grand idea. In this way you shape the arrival of your Eureka moment. There’s no waiting around for the right idea to arrive fully formed and sparkling with brilliance.

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