Instagram began as a simple photo sharing app in 2010 and has grown into a global community of consumers and brands. A colleague recommended I get in quick as it was sure to be big. Now it’s by far the fastest growing network with over 300 million members (which is bigger than Twitter).
This is part 2 of a two-part article about how online visual merchandising can maximise the impact of online product photography in order to replicate the customer experience that merchandising can achieve on the high street. Here we focus primarily on clothing retailers and their choice between flat product shots, mannequins and models.
Part 1 Part 2