Most ideas don’t come in a flash of inspiration like a ‘Eureka!’ moment. The reality is that even the most amazing ideas come through an incremental methodical process. That process involves searching for and adapting ‘sub-ideas’ that will be combined to make your ultimate grand idea. In this way you shape the arrival of your Eureka moment. There’s no waiting around for the right idea to arrive fully formed and sparkling with brilliance.
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