SEO versus usability – information architecture

Balancing opposing ways to attract customers

Information architecture can be defined as the structural design of information. It combines organisation, labelling, search and navigation systems to present that information in a logical way.

The first question to address on your website is who the information is intended for, and however simple that question may appear there are two main competing interests each championed by its own discipline…


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Keywords as the foundation of SEO

The terms people search for

One of the fundamental concepts of SEO is keywords – these are the search terms that people enter into Google in order to find what they are looking for. There is no magic here – people will click through to your website from Google if your content contains the keywords that they are looking for (and Google gives your content a high ranking on the search results page, but that’s another story…).

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