How to generate new ideas or The Reinvention of Normal

Asking questions to unblock your mind

Dominic Wilcox is a designer and inventor who questions the normal way things work. He challenges the very simple things we take for granted to create new unexpected possibilities.

The video shows us that our instinct is to accept the current solution rather than ‘attack’ it with questions. When you’re coming up with new ideas that sort of fresh thinking is what you need.

Enjoy the inspiration!

Directed & Produced by Liam Saint-Pierre with original artwork and animation by Dominic Wilcox

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