SEO versus usability – information architecture

Balancing opposing ways to attract customers

Information architecture can be defined as the structural design of information. It combines organisation, labelling, search and navigation systems to present that information in a logical way.

The first question to address on your website is who the information is intended for, and however simple that question may appear there are two main competing interests each championed by its own discipline…

See-saw-seo-usability

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