Instagram began as a simple photo sharing app in 2010 and has grown into a global community of consumers and brands. A colleague recommended I get in quick as it was sure to be big. Now it’s by far the fastest growing network with over 300 million members (which is bigger than Twitter).
Web design trends evolve continually and websites that don’t change with them begin to look stale. The main driver for change is the phenomenal rate of technological advance in the online landscape. The result is that your site may be lagging behind what visitors expect to see.
An old design can lead visitors to perceive your whole company as out-of-step with with the rest of the market and out-of-step with their own life-style. Of course perceptions may have no rational basis, it’s just how the human mind works…
It seems revolutions in digital media rise from nowhere only to be replaced by something better than anyone has ever imagined. But digital media itself gives up the data that shows what’s ahead.
Bell Pottinger Digital has revealed its 15 predictions for digital trends in 2015. They looked at the most discussed trends over 2014 and the increase in mentions throughout the year so as to predict what will be the greatest trends in marketing for the next year.