Online visual merchandising – photography (Pt 2)

Maximising the potential for online product presentation

This is part 2 of a two-part article about how online visual merchandising can maximise the impact of online product photography in order to replicate the customer experience that merchandising can achieve on the high street. Here we focus primarily on clothing retailers and their choice between flat product shots, mannequins and models.

Part 1 Part 2

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