One of the best strategies for an ecommerce site is to create a company blog. You present a human face to what may otherwise seem little more than a business operation. But a blog enables more than one-way communication, it’s a place where your customers can interact. And where people mix, ideas mix too so your blog could become an incubator for your best business ideas.
There are also important SEO benefits to having an ecommerce blog. Your brand is shared across social media and there are more opportunities to rank in Google for relevant keywords.