I’ve created a free ebook for you to download. You can refer back to it whenever you need to dig a little deeper to find the friction in a market – the areas where a solution could smooth out any problems. Some of the aspects I cover include looking for areas to add value, hidden signs of dissatisfaction and extending potential benefits. You’ll also find examples of the companies that dominate the market by unearthing needs that everyone else failed to see.
The internet offers a huge range of places to find business ideas and they’re so convenient to browse. I don’t know what I’d do without it. In the beginning of your search, ramble through a few sources rather than focus on a single one. I think of it as getting familiar with the category, it’s not a purposeful task like drilling for oil… at least not to begin with.
No one welcomes customer complaints. If you’ve answered the phone to them you’ll know what I mean. But it’s possible to find new insights into your product or service if you see complaints as opportunities. Look closely and you might identify hidden weaknesses. There may be areas for improvement or gaps in your product range.