Rush to ‘Buy now’ on Facebook and Twitter?

How do 'Buy now' buttons on social media affect you?

Within a few weeks of each other both Facebook and Twitter have shown that they’re looking at new ways to monetise their channels. Images have cropped up online of ‘Buy now’ buttons embedded in posts and tweets designed to enable users to purchase products without leaving their social network.

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Social media is integral to the Internet of Things

The next social marketing revolution

One of the greatest impacts that the internet has had since it began is the massive change in behaviour brought about by social media.

‘Trendz: 2030, Here We Come’ by Richard van Hooijdonk

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