10 uses for Twitter favourites (and the signals that they send)

How to get more out of Twitter etiquette

Twitter is home to 284 million monthly active users producing a flood of 500 million Tweets each day. That’s a lot of scope for retweets or favourites – two very different responses.

Every other button on social media has one clear function. However there’s more than one purpose behind the Twitter star and this has lead to several strategies for how to put it to best use. When someone favourites your Tweet their reason may be less obvious than first appears…

Twitter-favourite star

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Why every business needs a Pinterest Halloween

Harness a social meme to rise to the top of the SERPs

Halloween is celebrated across society, every echelon and every age. It’s a social meme that connects all our lives in an age when each individual can choose from a thousand personal opportunities to do their own thing. You may already mention Halloween on social media but a Pinterest presence gives it a more permanent base for years to come.

Pinterest-Halloween-people

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Pinterest marketing – creating a space for ideas

Generating leads from things you can't sell

Pinterest is more than a resting place for wish lists of fashion must-haves, crafting how-tos and scrapbook recipes. It’s a tool used by consumers to hone their buying intentions. Pinterest is used to extend awareness of what is available, it enables users to investigate trends and it places products in a lifestyle environment. Pinterest has a role from the first inkling right up to the final purchase decision – indeed research shows that more than half of Pinterest users consult the app in-store.

Pinterest retro freezer advert

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6 steps to find your solid gold business idea

How to find a business idea in what you know best

At the birth of any business is an idea. For most people coming up with the idea is the hardest part of starting a business. When you have your idea the path forwards becomes an almost automatic flow through a business plan to the fine details of implementation.

Business idea lightbulb

Image credit: © Copyright 2014 Donald McLeman

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