How to use Instagram for business (Infographic)

A 10 step plan to succeed on Instagram

On Page One I examine each section in detail, studying the data and adding information from other sources.On this page you can explore the full infographic or download the original. Please scroll to the bottom for a list of sources.

Instagram for business

The internet is becoming more and more a visual medium. Images are perfect for our short attention span, easy to look at and easy to share. We understand them much more readily than text, as you can explore in Unlock the power of infographics (Infographic). In the spirit of social media use Instagram to share a wide range of images from across your business life. Instagram for business is more than a communication tool – it’s a way of participating in an activity that your customers already use in their own lives.


How to use Instagram for business (Infographic)
How to use Instagram for business (Infographic)
How to set up Instagram for business as more than a communication channel. Connect with customers using the medium they use themselves.
  • Great post, Donald, packed with lots of information and tips, thanks for sharing your knowledge and I shared your content on G+, Pinterest and twitter!

    • Excellent, Barbara, I’m so pleased you liked it. Thanks for commenting and sharing :)

  • Kaycee

    Thanks for all the tips! Will get to work on my new page now…

    • Cheers, Kaycee, thanks for commenting, good luck!

  • Hello, Donald,

    Now what a useful infographic! Love it! Simple 10-step plan to succeed on Instagram. I’ve neglected Instagram, and want to start utilizing it more, so this came at a really good time for me. Thanks!

    You got me on number 1 lol…Need to check to see what sort of page I have.

    I do not like number 5, however, as I think all our best content should originate on our authority site and then be shared out to social media.

    Will definitely be checking into the ads, super exciting! :-)

    I’m sending my VA over here to follow this. Thanks for sharing!


    • Good to see you, Carol.

      I think number one is likely to catch out a lot of people, it’s easy to assume that all social media will use the same model of private account first then set up a business page. I expect a lot of people will have to check how they’ve set it up!

      I admire how you’re always consistent about how you use social media alongside your own site. I don’t know of anyone else who sees it this way but it makes a lot of sense, especially when we hear of social media channels closing down – that’s a lot of content to lose. I’m going to think more about this…

      You use a virtual assistant? I hadn’t thought of that but it would definitely be useful. Let us know how you get on in a post :)

      • Thanks, Donald!

        Well, it’s a challenge on Facebook, that’s for sure.

        I have a personal profile, as everyone who uses Facebook must have, but I have a business page where I do post business-related things.

        My “Friends” list is associated with my personal profile where I just want to keep it family and friends and no links and business stuff. However, I’m getting tagged constantly because I am usually logged into my personal side because that’s where my friends are. I do have a lot of likes on my business page, but only log in there once per day.

        So, I’ve had to resort to ‘hiding’ posts I’m tagged in from my timeline so my personal Facebook timeline is not clogged up with tons of links and business things.

        There is no workaround. I do post some to my business page so wondering how this would be on Instagram. We shall see.

        Oh, yeah – have had a team for several years (1 full time, 2 part time and a team for SEO occasionally). I don’t know where I’d be if I didn’t outsource a lot of my work. :-)

        Many of my friends/colleagues (high earners) have the view that our authority site is the place to put your best content (images, articles, quotes, etc.) and then from there we share it out to social media – because we need to rank for our content and benefit from it FIRST, and not give that privilege to someone else. In the blogger ’blog commenting’ circles, you’re right, it is seldom followed.

        Have a blessed day, and I’ll be talking with you soon.


        • Hi, again, I remember talking to a blogger on Instagram who decided to create an entirely separate account for his personal stuff, so that’s an option you don’t get with Facebook or Google Plus.

          I seem to be deleting posts too all the time, that must be how Facebook thinks people want to use it!

          I never realised you had a staff! You’ve opened my eyes to a whole new way of doing things…

          • I thought it was Facebook’s policy that you could only have one account (personal profile account, and a business page associated with that)…If I’m not mistaken.

            Yeah, I have never regretted hiring folks to outsource to… :-)

            Sent you a PM on Facebook because I had trouble getting through on your contact form.


          • Interesting message, I’ll get back to you later. Thanks for thinking of me.

            And thanks for the heads-up about the contact form, I’ll have a look.

  • Hey Donald,

    I’m not on Instagram and I really have no intention of getting on there. I heard about it of course but knew you could only use it through your mobile device. At that time I hadn’t even upgraded to an iPhone yet, I was still old school with my flip phone.

    I’m not real big still with using my cellphone. The reason mainly is because I’m home all day long working on my PC so I don’t even think to take pictures. I have done much better over this past year but after hearing about all the sharing issues they were having that turned me off.

    I think that most of these sites that are popping up are becoming huge but I also think we don’t have to be on every single one of them in order to have some success. There are several I’ve got an account with but I’m just not active. If there were more of me to go around then maybe but there isn’t.

    Thanks for the tips though and I know Instagram is huge. Good to learn more about it though and I’ll be sure to share this as well.


    • Hi, Adrienne, Instagram is definitely a thing for the mobile generation. It’s true you can only upload pictures via your smartphone but for everything else such as seeing what other people have posted or making comments there are desktop applications such as I must say I use the desktop most of the time because I’m ‘not great’ at texting…

      It’s good to hear of someone in business who uses their phone as a phone! Even when I’m out and about I would never answer an email on my phone, I just wait till I’m on my desktop or laptop. I do know people who are the complete opposite, they forward emails to their phone rather than waste time on a desktop.

      It looks like you knew straightaway that Instagram wasn’t the right social media for you. I think Instagram is most useful for people in a busy office or always out and about. If you work from home there’s just not the same subjects to snap.

      Thanks for dropping by :)