Use fun and imagination to widen your brand appeal

Join NASA and fly into space with Google Maps

You can now take a virtual tour in space courtesy of Google Maps. Google has extended it’s Google Earth platform to commemorate the 2nd anniversary of the NASA Curiosity Rover touching down on the Red Planet. Google Earth now includes 3d images of the surface of the Moon and Mars. You can zoom in to explore craters and mountains that you may never get around to visiting in person.

Google-Earth-fun

Google is well known for providing users with Easter eggs and extra-curricular activities. If you navigate to Earl’s Court Road, London SW5 9RB on Google Maps you can visit Doctor Who’s Tardis. Step inside to explore another dimension of space and time.

At the end of your travels you could head on over to ifttt.com for more engagement. They’ve just launched a Space Channel developed by scientists including NASA itself. You can automate recipes such as the one below to alert you of adventures as they happen in real time.

IFTTT astronaut fun

There’s always been a desire on the part of business to tailor marketing around cultural events in any topical arena. Space is the arena for the biggest questions to ever have intrigued humanity; regardless of our educational background it’s always held something that makes us feel connected. A few decades ago if a company wanted to mark an event in space history the most it could have done was put a picture of the Moon on its packaging – not much scope for connection there.


Fun and imagination

The Internet enables brands to explore broader subjects than product details alone by applying new technology in fun and imaginative ways. The result gives a wider transpersonal meaning to business activities where people share a commonality of feeling, something hard to achieve if you’re just selling a product spec. This outlook can be shared across social media as described in the post Pinterest marketing – creating a space for ideas.

I think Big Business understands this – and even not so big in fact, as I’ve recently been able to prove… Over recent weeks I’ve received a lot of ‘Thank-you-for-following-me’ tweets. Many people sent an automated thank you message, and many felt the need to include an apology for the fact that it was automated; only one individual had set up the automatic messaging facility not to say thank you but to start selling their product to new followers. This survey shows conclusively that the world has grown up.

Donald

Use fun and imagination to widen your brand appeal
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Use fun and imagination to widen your brand appeal
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The Internet enables brands to explore broader subjects than product details alone by applying new technology in fun and imaginative ways.
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